Marketing (BBS)
This Professional Studies Degree is designed to meet the special demands of adult learners. The 36-credit-hour Marketing program equips you with the technical knowledge and skills needed to begin your career in this evolving field, which includes analytics, branding, digital marketing, market research, sales, advertising, and communication.
DEGREE REQUIREMENTS
courses | credit hours (bBS) |
|---|---|
DBUE 1301 - Foundations for the DBU Experience | 3 |
Developing a Christian Mind | 3 |
English | 9-10 |
ENGL 1301/1401 - Composition and Rhetoric I ENGL 1302 - Composition and Rhetoric II and ENGL 2301 - World Literature I or ENGL 2302 - World Literature I | |
Fine Arts | 3 |
History HIST Lower Level (LL) | 3 |
Choose one 3-hour course from HIST LL Course List | |
Kinesiology | 1 |
KNES 1101 - Fitness for Living | |
Mathematics (3-4 hour LL course) | 3 |
Choose one: MATH 1301 - Math for Liberal Arts MATH 1303 - College Algebra MATH 1307 - Finite Math for Business Analysis | |
Natural Science (3-4 hour LL course) | 3-4 |
Choose one 4-hour course from Nat. Lab Science LL Course List | |
Religion | 9 |
RELI 1301 - Old Testament Survey RELI 1302 - New Testament Survey and one additional RELI course from RELI Course List. | |
Social Science | 3 |
POLS 2301 - American National Government | |
Total Core Experience | 40-42 |
Additional Program General Education Hours | 12 |
BUAD 1301- The World of Business ECON 2301 - Principles of Macroeconomics ECON 2302- Principles of Microeconomics MATH 2301 - Introduction to Statistics | |
Business Core | 16 |
ACCT 2301 - Principles of Financial Accounting BUAD 1111 - Excel Certification BUAD 4009 - Assessment for Graduation FINA 3301 - Corporate Financial Management MANA 3301 - Principles of Management (S-L) MANA 4389 - Global Strategy and Operations MRKT 3301 - Principles of Marketing | |
Marketing Major | 24 |
MRKT 3302 - Marketing Research and Analysis MRKT 3303 - Promotional Strategy MRKT 4306 - Digital Marketing Principles (AGP-eligible) MRKT 4307 - Social Media in Business (AGP-eligible) MRKT 4330 - Strategies and Problems in Marketing MRKT 4345 - Consumer and Buyer Behavior (AGP-eligible) MRKT (UL) MRKT (UL) | |
Electives | |
Upper-Level Lower or Upper-Level | 0 26-28 |
For Inverted Degree students, all elective hours can be either lower- or upper-level.* | |
Total Credit Hours Required | 120 |
*Inverted Option: Depending on the number of applicable transferred credit hours, a student may be able to use at least 24 technical/occupational credit hours or 24 credit hours in a specific field of study (e.g., credits earned from military transcripts and/or corporate training, etc.) as elective credits for an Inverted Degree. Minimum of 12 credit hours in major in residence at Dallas Baptist University, 9 credit hours of which must be upper-level. Students should coordinate with their academic advisor to determine if an inverted degree would be beneficial/applicable after all transcripts have been officially evaluated.
A 120-credit-hour minimum for a bachelor's degree is required, including 36 upper-level credit hours (Exception: Inverted Degree Program).
Minimum of 12 credit hours in major in residence at Dallas Baptist University, 9 credit hours of which must be upper-level.
Minimum GPA Required for Graduation from Dallas Baptist University: DBU requires a minimum institutional cumulative, major, and minor GPA of 2.0.
(S-L) = Course(s) with field-based service-learning component.
Refer to individual course descriptions for course requisites.
COURSE DESCRIPTIONS
Find course descriptions by category under the Undergraduate Course Descriptions section in the navigation panel.