DEGREE REQUIREMENTS

courses	credit hours (bBS)
Professional Studies PRST 2301 Lifelong Learning (S-L)	3
English	9
ENGL 1301 - Composition and Rhetoric I ENGL 1302 - Composition and Rhetoric II
ENGL 2301 - World Literature I or ENGL 2302 - World Literature II
Fine Arts FINE 1306 - Introduction to Fine Arts	3
History	6
*Choose two:* HIST 1301 - U.S. History to 1865 HIST 1302 - U.S. History Since 1865 HIST 2301 - World Civilization I HIST 2302 - World Civilization II
Kinesiology	2
KNES 1101 - Fitness for Living *and* one additional activity course (KNES 1102-1122); for veterans or those 25 years of age or older prior to enrollment at DBU, KNES courses are waived.
Mathematics	3
*Choose one:* MATH 1301 - Math for Liberal Arts MATH 1303 - College Algebra MATH 1304 - Trigonometry MATH 1307 - Finite Math for Business Analysis MATH 1308 - Calculus for Business Analysis MATH 1405 - Calculus and Analytic Geometry I
Natural Science (1000 or 2000 level courses only) One laboratory science from Biology, Chemistry, Environmental Science, Geology, Physical Science, or Physics	4
Religion	12
RELI 1301 - Old Testament Survey RELI 1302 - New Testament Survey
*plus* 6 additional RELI hours If 30-59 total hours are transferred at the time of initial enrollment at DBU, 3 of the additional RELI hours will be waived. If 60 or more total hours are transferred at the time of initial enrollment at DBU, 6 of the additional RELI hours will be waived.
Social Science	6
POLS 2301 - American National Government ECON 2301 - Principles of Macroeconomics
TOTAL GENERAL STUDIES HOURS	48
Marketing Major	36
Core Courses
CCT 2301 - Principles of Financial Accounting FINA 3301 - Corporate Financial Management MANA 3301 - Principles of Management (S-L) STIM 3301 - Information Systems for Management
Marketing Major Courses
MANA 3305 – Managerial Statistics MRKT 3301 – Principles of Marketing MRKT 3302 – Marketing Research and Analysis MRKT 3303 – Promotional Strategy MRKT 4330 – Strategies and Problems in Marketing MRKT 4331 – New Product Development and Marketing MRKT 4341 – Current Topics in Global Marketing MRKT 4345 – Consumer Behavior
Electives
Upper-Level Lower or Upper-Level	3 33
For Inverted Degree students, all elective hours can be either lower- or upper-level.*
Total Credit Hours Required	120

*Inverted Option: Depending on the number of applicable transferred credit hours, a student may be able to use at least 24 technical/occupational credit hours or 24 credit hours in a specific field of study (e.g., credits earned from military transcripts and/or corporate training, etc.) as elective credits for an Inverted Degree. For accelerated students pursuing the inverted version of a program, 36 upper-level credit hours are not required. Minimum of 12 credit hours in major in residence at Dallas Baptist University, 9 credit hours of which must be upper-level. Students should coordinate with their academic advisor to determine if an inverted degree would be beneficial/applicable after all transcripts have been officially evaluated.

A 120-credit-hour minimum for a bachelor's degree is required, including 36 upper-level credit hours (Exception: Inverted Degree Program).

Minimum GPA Required for Graduation from Dallas Baptist University: DBU requires a minimum institutional cumulative, major, and minor GPA of 2.0.

(S-L) = Course(s) with field-based service-learning component.

Refer to individual course descriptions for course requisites.

COURSE DESCRIPTIONS

Find course descriptions by category under the Undergraduate Course Descriptions section in the navigation panel.

BBS.MRKT - Bachelor of Business Studies in Marketing

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Program Information

Program Description