Communication: Public Relations (BA)
This program is designed to prepare the student for a career in the dynamic world of Public Relations as organizations must possess the ability to properly communicate with and relate to their surrounding environment. Areas of study include Social Media, Writing, Accounting, and Crisis Communication. An Internship is required for this program.
DEGREE REQUIREMENTS
courses | credit hours (ba) |
|---|---|
DBUE 1301 - Foundations for the DBU Experience | 3 |
Developing A Christian Mind | 3 |
English | 9-10 |
ENGL 1301/1401 - Composition and Rhetoric I ENGL 1302 - Composition and Rhetoric II and ENGL 2301 - World Literature I or ENGL 2302 - World Literature II | |
Fine Arts | 3 |
History Lower Level (LL) | 3 |
Choose one 3-hour course from HIST LL Course List. | |
Kinesiology | 1 |
KNES 1101 - Fitness for Living | |
Mathematics (3-4 hour LL course) | 3 |
Choose one 3-hour course from Math LL Course List. | |
Natural Science (3-4 hour LL course) | 3 |
Choose one 4-hour course from Nat. Lab Science LL Course List. | |
Religion | 9 |
RELI 1301 - Old Testament Survey RELI 1302 - New Testament Survey and one additional RELI course from RELI Course List. | |
Social Science | 3 |
POLS 2301 - American National Government | |
Total Core Experience | 40 |
Additional Program General Education Hours | 14 |
Choose two 4-hour courses and two 3-hour courses in the same language from LANG/BL Language Course List. | |
Major Core: | 39 |
ACCT 2301 - Principles of Financial Accounting COMA 1302 - Speech and Interpersonal Communication COMA 2302 - Voice and Articulation COMA 2330 - Introduction to Public Relations COMA 3301 - Nonverbal Communication COMA 3303 - Small Group Communication COMA 3304 - Writing Across Media COMA 3308 - Persuasive Communication COMA 3350 - Social Media COMA 4310 - Internship in Communication COMA 4322 - Leadership Communication (S-L) (AGP-eligible) COMA 4323 - Communication Theory (AGP-eligible) COMA 4345 - Public Relations in the Real World (S-L) | |
Complete two of the following allied courses for 6 hours: | 6 |
MANA 3301 - Principles of Management (S-L) MRKT 3301 - Principles of Marketing SOCI 4301 - Race and Ethnicity | |
Specialization Electives: | 6 |
Students need to take two upper-level (3000 or 4000-level) COMA electives from the Specialization list. COMA 3302 - Argumentation and Debate COMA 3305 - Media Announcing COMA 3306 - Modern Media Storytelling COMA 3307 - Film and Electronic Cinematography COMA 3313 - Advanced Public Speaking COMA 3314 - Photography II COMA 3318 - Web Design COMA 3319 - Visual Communication COMA 3321 - Graphic Design I COMA 3322 - Graphic Design II COMA 3332 - Church Media Leadership COMA 3334 - Presentations - Church Media COMA 4310 - Internship in Communication COMA 4315 - Political Communication COMA 4316 - Management and Communication in Film COMA 4318 - History of Graphic Design I COMA 4321 - Advertising Design (S-L) COMA 4325 - Communication in the Digital Age COMA 4330 - Special Topics in Communication COMA 4365 - Practicum in Cross-Cultural Communication COMA 4380 - The Arts and the Creative Process HOST 4341 - Event and Wedding Management | |
Electives | |
Upper-Level Lower or Upper-Level | 0 15 |
A minor is recommended. | |
TOTAL CREDIT HOURS REQUIRED | 120 |
A 120-credit-hour minimum for a bachelor’s degree is required, including 36 upper-level credit hours.
At least 12 credit hours in the major program must be completed at Dallas Baptist University, including nine upper-level course hours.
Minimum GPA Required for Graduation from Dallas Baptist University: DBU requires a minimum institutional cumulative, major, and minor GPA of 2.0.
(S-L) = Course(s) with field-based service-learning component.
Refer to individual course descriptions for course requisites.
COURSE DESCRIPTIONS
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