Marketing (BBA)
The 24-credit-hour Marketing program equips students with the technical knowledge and skills needed to begin a career in this evolving field, which includes analytics, branding, digital marketing, market research, sales, advertising, and communication.
MISSION STATEMENT
The purpose of the Marketing Department is to provide a high-quality, Christ-centered education in marketing that will prepare students to be capable servant leaders in business today and tomorrow.
DEGREE REQUIREMENTS
courses | credit hours (bba) | |
|---|---|---|
DBUE 1301 - Foundations for the DBU Experience | 3 | |
Developing A Christian Mind DBUE 2301 - Developing a Christian Mind | 3 | |
English | 9-10 | |
ENGL 1301/1401 - Composition and Rhetoric I ENGL 1302 - Composition and Rhetoric II and ENGL 2301 - World Literature I or ENGL 2302 - World Literature I | ||
Fine Arts FINE 1306 - Introduction to Fine Arts | 3 | |
History HIST Lower Level (LL) | 3 | |
Choose one 3-hour course from HIST LL Course List. | ||
Kinesiology | 1 | |
KNES 1101 - Fitness for Living | ||
Mathematics (3-4 hour LL course) | 3 | |
MATH 1307 - Finite Math for Business Analysis | ||
Natural Science (3-4 hour LL course) | 3-4 | |
Choose one 3-4 hour course from Nat. Lab Science LL Course List. | ||
Religion | 9 | |
RELI 1301 - Old Testament Survey RELI 1302 - New Testament Survey and one additional RELI course from RELI Course List. | ||
Social Sciences | 3 | |
POLS 2301 - American National Government | ||
Total Core Experience | 40-42 | |
Additional Program General Education Hours | 12 | |
BUAD 1301 - The World of Business ECON 2301 - Principles of Macroeconomics ECON 2302 - Principles of Microeconomics MATH 2301 - Introduction to Statistics | ||
Business Core | 37 | |
ACCT 2301 - Principles of Financial Accounting ACCT 3303 - Accounting for Decision-Makers BUAD 1111 - Excel Certification BUAD 3301 - Communication and Professionalism in Business BUAD 3308 - Business Law and Ethics BUAD 3311 - Technology in Business BUAD 4009 - Assessment for Graduation BUAD 4303 - Applied Business Analytics ENTR 3301 - Principles of Innovation and Entrepreneurship FINA 2302 - Biblical Financial Stewardship FINA 3301 - Corporate Financial Management MANA 3301 - Principles of Management (S-L) MANA 4389 - Global Strategy and Operations MRKT 3301 - Principles of Marketing | ||
Marketing Major | 24 | |
MRKT 3302 - Marketing Research and Analysis MRKT 3303 - Promotional Strategy MRKT 4306 - Digital Marketing Principles (AGP-eligible) MRKT 4307 - Social Media in Business (AGP-eligible) MRKT 4330 - Strategies and Problems in Marketing MRKT 4345 - Consumer and Buyer Behavior (AGP-eligible) MRKT (UL) MRKT (UL) | ||
Electives | ||
Upper-Level Business Electives Lower or Upper-Level Business Electives | 0 5-7 | |
TOTAL CREDIT HOURS REQUIRED | 120 |
A 120-credit-hour minimum for a bachelor's degree is required, including 36 upper-level credit hours
At least 12 credit hours in the major program must be completed at Dallas Baptist University, including nine upper-level course hours.
Minimum GPA Required for Graduation from Dallas Baptist University: DBU requires a minimum institutional cumulative, major, and minor GPA of 2.0.
(S-L)=Course(s) with field-based service-learning component.
MINOR IN MARKETING
See information about the marketing minor here.
Students are required to take the Major Field Test (MFT) as part of MANA 4320 Strategy and Problems in Management. Students will prepare for the exam through completion of the coursework of MANA 4320.
Refer to individual course descriptions for course requisites.
COURSE DESCRIPTIONS
Find course descriptions by category under the Undergraduate Course Descriptions section in the navigation panel.